Selecting a Niche – Picking the right one will make ALL the difference
There are many different branches of internet marketing but the most popular by far is the affiliate aspect. Selling someone’s product and making a % commission off each sale you make. It’s a great and easy way to open up multiple income streams while working from the safety and comfort of your own home.
What is a Niche?
A niche is a group of people we want to market our product to. For instance if we’re marketing ‘weight loss’ then our niche is ‘people who want to lose weight’ of course the more precise we can be ‘people who want to lose weight within 7 days and without breaking their current diet’ the easier it will be to market.
That’s why understanding the niche is so crucially important, because all the keywords and articles you write up should be aimed directly at your niche. However where most people mess up isn’t picking a product or designing their website but it’s at the point of picking their niche, which to your surprise might not seem like the most important aspect of it but think again.
Your niche determines a few things;
1.How much competition you’re going to be facing?
2.How targeted is your audience? Do you know exactly who you want to hit?
3.How much money will you have to spend to rank for this niche?
So how should you be picking a niche? Well the best way is also the simplest way – think about what you enjoy and like. Find something that you are knowledgeable about and think if there’s a problem where you can offer a ‘solution’. If you keep watch on this points it would be much easier for you to make money online.
For instance if you’re a big golfer then use that as your niche, just break it down into a smaller category then check the keywords, how easily can you dominate this niche? Keep looking until you find one which looks promising.
Finding a niche takes time, don’t sit down for 10 minutes and expect instant results. Give it some time to come to you, but finding the right niche will be VERY profitable – so do it right the first time.
Building a PageRank
No matter, whether you are having a website or a blog, building a PageRank seems to be something that you can’t afford to miss out. Though, there would be hardly anybody who hasn’t heard about Google PageRank but for those who don’t know PageRank is a link analysis algorithm used by the Google, the major search engine, which assigns a numerical value from 0-10. The basis on which this numerical weightage or value is assigned to each element of a hyperlinked set of document on a website, blog or any web page on a world wide web.
PageRank (PR) actually measures the importance of that particular webpage as compared to other websites on the Internet. There are many things that count for a PR, such as the quantity and quality of inbound links, sometimes a few quality outbound links, content relevancy, keyword usage, importance of keywords and key phrases etc. Other factors that also affect PR are the relevance of search words on the page and actual visits to the page reported by the Google using its toolbar.
Though, there are several techniques that help boost the PR of your website or blog, but you as a successful blogger should focus on the content first. You must put content that has several “how to”, “what to do”, “do it yourself” and other most searched terms in it. Instead of using content that has a shelf life, such as news stories, current events etc. you must post content that won’t get obsolete very fast.
Your content should address issues and problems faced by common readers with full of tips and guidelines in it. So if people will find useful information at your blog they are more likely to bookmark your blog and even refer others. Most bloggers and even SEO professional strongly believe that bloggers should focus on the content first and ranking second. If first thing is done properly, second thing is bound to follow it.
Apart from just the main body text, a due care should be given to titles, headings, opening and closing sentences including keywords or search terms people type to find some particular information related to your blog content. Never think like an expert while deciding to write some useful content, instead of that always think like a layman and write like an expert who is writing for laymen in a simple, short and succinct style.
Next, not just focus on the main keywords that people type to look for some particular information, but also use synonyms, plurals and almost identical words for titles, headlines, body text and even while designing category names or sub category names. Also file extensions don’t matter when it comes to better search engine ranking and PR. Therefore, always make sure you never use .exe file extensions. Other most important thing is to use alt text on images and other audio and video files or links on your blog.
Also when shifting or moving your original domain, it is always recommended to use a 301 redirect to preserve your rankings as one of the most precious things in your life. Next most important thing is that never put extra efforts into making Meta tags as Google doesn’t give them much weightage for better ranking. Nowadays there are many tools available that can help achieve better search engine ranking and improved PR such as RankSense that is very easy to implement and install. You can save a lot of time, energy and efforts using them, especially when you are just a beginner.
Article Author:
Sturat is an online practitioner with extensive experience in Quality Article Marketing Services. He is currently part of the SEO Maters Team. As well as keeping up with the cutting edge of search engine optimization, he enjoys creating content on subjects that interest him. A full time internet marketer, he has a passion for the internet, and all things online. One day he hopes to have an internet connection surgically implanted in his brain.
Email: sturatm(at)gmail.com
Google Applicants Questions
While looking some article on jdmag.com I found post where they mention interesting questions Google give his possible employees. Some questions are hard and some looks very stupid, but one can only imagine what all answers people give. Probably on some questions creativity is main thing what Google look for.
Anyway here is the copy paste from their site:
- How would you boost the GMail subscription base?
- What is the most efficient way to sort a million integers?
- How would you re-position Google’s offerings to counteract competitive threats from Microsoft?
- How many golf balls can fit in a school bus?
- You are shrunk to the height of a nickel and your mass is proportionally reduced so as to maintain your original density. You are then thrown into an empty glass blender. The blades will start moving in 60 seconds. What do you do?
- How much should you charge to wash all the windows in Seattle?
- How would you find out if a machine’s stack grows up or down in memory?
And on this blogpost you can check for 140 questions which Google give to their possible employees 
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